Akriti’s Finance blog
Insights, deep dives, and case studies on strategic finance, cost optimisation, and fund-raise.
Case Study: How I reduced churn at B2B SaaS company
A numbers-first case study showing how the Company, a mid-market cost-management SaaS, diagnosed high churn, under-funded go-to-market spend, and a liquidity crunch—and executed a data-driven turnaround that pushed NRR to ≈ 90%, doubled new-ARR productivity, and secured an 18-month cash runway